Personalised Connections, Strengthened Trust: Driving Digital Engagement at the NHS

Hear directly from the NHS Blood and Transplant to explore how they are using Marketing Cloud to drive personalised and timely public outreach, automate and streamline workflows to reduce administrative burdens, and enable faster time-to-service for individuals in need.

Main Takeaways:

• Modernising Civic Engagement and Activation: Learn how evolving from manual, separate tasks to automated processes on a single platform can create efficient workflows and data-driven strategies. This is vital for public service organisations, like the NHS Blood and Transplant, that depend on public involvement.
• Customer-Centric Approach to Public Service: Explore how to create a customer-centric approach to public service by providing personalised experiences on various digital channels.
• Strategically Creating End-to-End Digital Journeys: Learn how strategic planning can enable a comprehensive digital experience that shares valuable information and builds public trust from initial contact to post-engagement communications.

Discussion Points:

• Balancing “Public Service” with “Marketing”: How a public service organisation can effectively use digital engagement tools like Marketing Cloud to support its mission and the public.
• Evolving Legacy Systems and Adapting Agile Processes: Challenges and lessons learned when moving from fragmented legacy systems to a unified platform solution in a public sector context.
• The Future of Personalised Civic Engagement: How NHS and government agencies can use Salesforce and Marketing Cloud to provide personalised experiences that increase civic engagement and provide better outcomes.

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