The key to growth: Why innovative health tech suppliers should prioritise marketing maturity
Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
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Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
It’s not the pace of innovation that limits us, but how society harnesses these advances, says Gemma Peters, chief executive of Macmillan
Englandās patient safety commissioner, Henrietta Hughes, says the traditional in-person consultation is ‘gold standard’ for holistic care.
Far more nuance, subtlety and evidence is needed when it comes to adopting new technologies, writes Fraser Battye of the Strategy Unit
A physical space for innovation at Leeds Teaching Hospitals NHS Trust has supported colloboration and new ideas, writes Richard Evans.
Building AI tools into existing models is futile. It is time to go back to
Poor quality data is partly to blame for the failure to shift care out of
As AI systems become āpervasiveā, the risks and opportunities increase. Digital leaders must put people
Junior doctor Matt Farrier sometimes asks advice on medical matters from his consultant paediatrician father
Rewired 2024 provides a great opportunity to hear how NHS leaders are assessing both the