The key to growth: Why innovative health tech suppliers should prioritise marketing maturity
Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
Back to Top
Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
It’s not the pace of innovation that limits us, but how society harnesses these advances, says Gemma Peters, chief executive of Macmillan
Englandās patient safety commissioner, Henrietta Hughes, says the traditional in-person consultation is ‘gold standard’ for holistic care.
Far more nuance, subtlety and evidence is needed when it comes to adopting new technologies, writes Fraser Battye of the Strategy Unit
A physical space for innovation at Leeds Teaching Hospitals NHS Trust has supported colloboration and new ideas, writes Richard Evans.
The horrifying case of neonatal nurse and convicted murderer Lucy Letby raises questions for NHS
For David Hunt, software development in healthcare is an āart formā that saves lives, writes
Digital is āpart of the answer to every questionā being asked of our health services.
In the first of a new series of columns from our Advisory Panels, Dr Penny
Standardising community pharmacy information so it can be shared digitally should reduce the burden on