
The key to growth: Why innovative health tech suppliers should prioritise marketing maturity
Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
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Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
It’s not the pace of innovation that limits us, but how society harnesses these advances, says Gemma Peters, chief executive of Macmillan
Englandâs patient safety commissioner, Henrietta Hughes, says the traditional in-person consultation is ‘gold standard’ for holistic care.
Far more nuance, subtlety and evidence is needed when it comes to adopting new technologies, writes Fraser Battye of the Strategy Unit
A physical space for innovation at Leeds Teaching Hospitals NHS Trust has supported colloboration and new ideas, writes Richard Evans.
Upheaval at the centre is a distraction which could worsen shortages of digital expertise on
New technology can bring immediate efficiencies but after a few years âthe picture changesâ, writes
Digital technology is a critical to addressing the ever-expanding burden of dementia, write Prof Dag
The problem with new, improved software is that the NHSâs creaky hardware canât cope with
Making the most of healthcare technologies requires systematic change, writes Dr Sarah Byron, programme director