The key to growth: Why innovative health tech suppliers should prioritise marketing maturity
Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
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Even the best technology will struggle to have an impact without strategic, ‘mature’ marketing, writes Silver Buck’s Matt Newby.
It’s not the pace of innovation that limits us, but how society harnesses these advances, says Gemma Peters, chief executive of Macmillan
Englandās patient safety commissioner, Henrietta Hughes, says the traditional in-person consultation is ‘gold standard’ for holistic care.
Far more nuance, subtlety and evidence is needed when it comes to adopting new technologies, writes Fraser Battye of the Strategy Unit
A physical space for innovation at Leeds Teaching Hospitals NHS Trust has supported colloboration and new ideas, writes Richard Evans.
CCIO Penny Kechagioglou explains why it can be so difficult to fully implement EPRs, and
With the award of the Federated Data Platform contract said to be delayed until mid-November,
The hospital-at-home model is a potentially transformative means of delivering healthcare at a time of
The pace at which generative AI has infiltrated product portfolios and media headlines in 2023
How to harness, regulate and safely enable the use of generative AI in healthcare were