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Case Study

How a population data set and predictive risk analytics underpinned Wirral’s social media health campaign

Healthy Wirral Partners used Oracle Cerner’s vast population data set and predictive risk capabilities to encourage vaccination uptake among people at higher risk from Covid-19 and influenza. The technology underpinned social media messaging by behavioural marketers at ICE around the principle of ‘social norming’, promoting vaccination as normal behaviour.

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Inhealthcare: Redefining healthcare with digital technologies

The way we deliver healthcare in the UK must change. Nearly one in eight people are awaiting NHS treatment. Increasingly, people own smart devices and expect to be able to use them to engage with the health service, ideally from the comfort of their own homes. Inhealthcare’s virtual wards enable patients to be cared for safely at home and support earlier discharge from hospital.

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