The British Medical Journal has launched an iPad app, offering edited highlights of the BMJ in print and online.
The BMJ says it is the first general medical journal to launch a version for Apple’s tablet computer. The app is free to download from the iTunes store with a preview sample issue. A four week subscription is priced at £9.99.
The BMJ iPad app features key content from the weekly print issue along with live feeds of the latest news, blogs, podcasts, and videos from bmj.com.
Other features include easy-to-read one page summaries of research papers, relevant editorials written by experts, a video channel, and a search of all iPad journal content.
Dr Fiona Godlee, BMJ editor in chief said: “BMJ was the first general medical journal to have a website and, in continuing this trend of innovation, I’m delighted that we are the first general medical journal to launch an iPad edition.”
She added: “We hope it will attract an entirely new audience to the BMJ and we look forward to launching onto the other mobile platforms and e-readers very soon.”