Toothfairy, a dental care app, has partnered with Canada Life as part of its benefits package that will allow unlimited access to dentists via video call 24/7.

The partnership marks the first time that the app has been available as part of a benefits scheme – it was originally launched for consumers.

Toothfairy will be available on all Canada Life’s group protection schemes. It means 2.8 million employees will have on-demand virtual access to a real dentist whenever they need it. The chat helpline function will connect them directly to a dentist when needed and signpost to clinical referrals.

Users of the app will be able to get virtual assessments, advice and obtain any prescriptions they need for urgent issues. They’ll also benefit from a 10% discount on cosmetic dentistry.

Dr Deepak Aulak, co-founder, Toothfairy, said: “Our inaugural partnership with Canada Life, chimes with our ethos as a forward-thinking insurer with a deep care for its members. Through this partnership, we are bringing together our patent-pending health-regulated technology, with an insurer who wants to make a positive impact on its members’ lives.

“Our unique cost-effective, on-demand dental service is there to support the millions without dental access. At a time when we are seeing the rising cost of living crisis, this partnership will equip members with life-long skills and pick out dental diseases earlier before they become expensive, irreversible, and life-changing chronic issues.

The app was developed by two pioneering dentists who were looking for a solution to ease the nation’s dental crisis. It offers video consultations with dentists for a similar price as an NHS check-up, making it an affordable and flexible option.

Dan Crook, protection sales director, Canada Life, said: “Access to dental care was strained during the pandemic with many people unable to receive the care that they needed.

“The innovative technology that Toothfairy offers delivers practical and useful solutions to everyday dental issues that will in no doubt decrease the estimated one million days missed off work each year for dentistry-related appointments.”