Health Tech Enterprise and Highland Marketing have joined forces, combining their efforts to help health tech companies grow their market opportunities.

Offering complementary services, the two organisations will collaborate to spot opportunities to expand the support they can both offer their clients. The venture comes as a new government strategy on health tech has called for improved visibility of effective innovations.

Health Tech Enterprise is a heath tech consultancy that was originally a spin-out from Royal Papworth Hospital. It works with both NHS organisations and health tech firms to help them determine unmet needs in healthcare, overcome market challenges and commercialise innovative ideas and solutions.

Highland Marketing has a 20-year history of providing marketing, communications, content, PR, market access and consultancy services within the health tech sector. Back in April the company welcomed David Hancock, a long-standing expert on the health tech, med tech and life sciences industries, to support clients who needed advice on market entry or positioning.

Dr Anne Blackwood, chief executive at Health Tech Enterprise said: “This is about offering an enhanced service and being part of a wider ecosystem that can support health tech companies. We look for partners with synergistic offerings to the services we provide to deliver the most value we can.

“By partnering with Highland Marketing which has an in-depth understanding of the health tech market, and which offers a quality service that companies can rely on, this partnership gives us an enhanced proposition as we help to transform innovative ideas into products that can benefit patients.”

Mark Venables, CEO at Highland Marketing, added: “Working with Health Tech Enterprise will extend the specialist support we can provide for our clients, as we continue to collectively develop a complete set of marketing and market access services.

“Clients can see the value in having a strategic relationship with partners that are established and can work well together because they are knowledgeable and professional about the sector they serve. We are confident that this relationship will be beneficial for those we serve in the sector.”