How a population data set and predictive risk analytics underpinned Wirral’s social media health campaign
Healthy Wirral Partners used Oracle Cerner’s vast population data set and predictive risk capabilities to encourage vaccination uptake among people at higher risk from Covid-19 and influenza. The technology underpinned social media messaging by behavioural marketers at ICE around the principle of ‘social norming’, promoting vaccination as normal behaviour.
AI and Analytics
This case study explores how during the second wave of the Covid-19 pandemic and to prepare for Winter 2020, Healthy Wirral Partners utilised data science to identify the risk factors contributing to admission from seasonal flu.
This case study explores how Healthy Wirral Partners and local clinical pharmacists made the most of Cerner’s HealtheIntent platform and medicines optimisation framework, to identify patients who would benefit from a structured medication review.