UK start-up Cera reaches £90m in revenue since launch

A UK home care start-up has reached $120m (£90m) in revenues in the four years since its launch.

This month marks the fourth anniversary since Cera Care was launched. Since then the digital health start-up claims to have created 5,000 new jobs nationwide and established more than 100 partnerships with local government and the NHS to deliver digital-first care.

As of 30 November the firm was actively recruiting for a further 5,000 roles.

Dr Ben Maruthappu, chief executive of Cera, said: “We couldn’t be prouder of our achievements to date, and how far we’ve come in such a short space of time.

“Regardless of the challenges we’ve faced, our vision for the business and our technology has always remained the same; to transform care for the better, to the benefit of all.

“The past year has shone a spotlight on historic problems in the sector and reaffirmed just how important care is for society as a whole. Whilst the pandemic has presented us with immense challenges, it has also offered us the chance to accelerate transformation of the sector.

“Through our technology and continued expansion across the UK, we’ve been able to care for older and vulnerable people, support NHS services and boost the economy by employing thousands of new carers.”

Earlier this year Cera was selected as the UK Government Department for Health and Social Care’s recruitment technology partner, making its digital recruitment and training platform available to more than 24,000 care companies nationwide.

In March it announced the rollout of its Smartcare analytics platform, which helps predict deterioration in the elderly, after securing £54m in funding. It followed the acquisition of Mears Care in a £30m deal.