Philips launches breast cancer care app

Philips and charity Breast Cancer Care has launched an interactive mobile app to help people check for symptoms of breast cancer.  

The app aims to take users through the process of self-examination with easy-to-follow steps and instructions.

Dr Emma Pennery, clinical director of Breast Cancer Care said the app provides education to encourage women to regularly check their breasts.

“Whatever your age, size or shape, it’s important to take care of your breasts. Getting to know how your breasts look and feel, so you know what is normal for you, is an essential part of caring for your body,” she said.

“Around two thirds of breast cancers are found by the patient, so it’s important to notice any unusual changes and report them to your doctor without delay."

Around 55,000 people in the UK are diagnosed with breast cancer in every year and Philips said that early detection and diagnosis “can save lives and could lead to better treatment outcomes.”

Philips already had an existing breast cancer care app, but has re-launched it as an interactive version as part of Breast Cancer Awareness Month this October.

Alwena Hall, marketing manager for Philips Healthcare UK said that the app makes it easier to check for symptoms on a regular basis “to help protect breast health.”

“We’re committed to redesigning the way healthcare is delivered in the UK to improve patient experience and outcomes,” she added.

The app, which is free to download, is available on Apple, Android and Windows phones and tablets.