NHS England has unveiled a new advertising campaign which is encouraging people to apply for IT jobs.
The advert features the slogan “We are IT. We are Support. We are recruiting now”.
The advert has been shared by a number of people on social media, including Health Education England chief information officer James Freed.
He said: “Today we’ll see the very first nationwide TV advertising campaign to attract digital staff to the NHS. Fab recognition of people who are keeping the show on the road.”
The advert includes a number of of NHS IT workers carrying out their daily activities.
Some of the footage was shot at one of the global digital exemplars (GDEs), University Hospital Southampton NHS Foundation Trust.
The advert shows technology in use on wards, in theatres and in offices across Southampton General Hospital.
Jo Watts, global digital exemplar programme manager at the trust, said: “We are delighted to be able to showcase some of our staff and developments across the trust in this recruitment campaign for IT and support workers across the NHS.
“It is a privilege to be able to share the many diverse roles within the NHS – and within informatics itself – to people nationwide and we look forward to seeing some familiar faces on our screens over the coming weeks.”