NHSE seeking £150m deal for ‘personalisation’ of digital services
- 23 July 2025
- NHS England has issued a procurement notice seeking to award a contract to a provider who will support greater "personalisation" of digital services
- The deal is expected to be worth £154.8 million to the successful bidder, inclusive of VAT
- The contract will taking effect on 1 July 2026 and run until 30 June 2029, with a possible option to extend to 30 June 2031
NHS England has issued a procurement notice for a £154.8 million contract to support greater “personalisation” of digital services and help deliver service upgrades.
The pipeline procurement notice, published on 15 July 2025, states that NHSE is “seeking to award a contract for a digital delivery to support Adult Screening and Personalisation Digital Delivery Partner Services”.
It adds that the work will require “collaborative working with other NHS teams, particularly the NHS App”.
The contract will take effect on 1 July 2026 and run until 30 June 2029, with a possible option to extend to 30 June 2031, which would take the deal to five years.
NHSE has not yet begun a formal procurement process, which is expected to start with the planned publication of a tender notice on 16 September 2025.
The procurement notice follow the publication of the government’s 10 year health plan on 3 July 2025, which sets out an ambition for the NHS to be ‘digital by default’, and focuses heavily on the NHS App and ‘personalised, patient-centred care’.
By 2028 the NHS App is planned to be “a full front door to the entire NHS” which will provide patients will “a doctor in their pocket”.
Functionality will be added to the app in every subsequent year of the plan, including a ‘My Health’ tool which will provide personal health advice based on relevant NHS data such as test results and data from wearables such as step count, heart rate and sleep quality, to provide personal health advice.
“Patients will have real choice over the care they receive, real power to steer their care team (including through the NHS App and a care plan), and care will be more personalised”, the plan states.
Meanwhile, in January 2025 NHS England awarded a contract worth £37.5m to technology consultancy firm BJSS Limited, now part of CGI, to deliver “large-scale public facing digital services to support development for NHS.UK and the wider portfolio which includes the NHS App and Login”.
NHSE is in the process of being brought back into the Department of Health and Social Care following an announcement by prime minister Sir Keir Starmer in March 2025.
