IBA Health Group, the Australian parent company of iSoft, has made its first foray into the fiercely competitive US healthcare market.

The company has said it will launch a partnership programme for its Lorenzo Health Studio software, that will include making it open to US partners. No details of any US launch partners have been given.

The announcement was made at the Healthcare Information and Management Systems Society’s annual show, held this year in Chicago.

Lorenzo Health Studio is described as the foundation of the Lorenzo solution due to be deployed in parts of England as part of the National Programme for IT in the NHS.

IBA says that Lorenzo Health Studio offers a platform which can integrate fully with existing IT systems, allowing healthcare providers to upgrade to electronic patient records without the burden of an expensive ‘rip and replace’ programme.

The Lorenzo Health Studio partnership programme is open to healthcare providers worldwide. The company operates in 37 countries across five continents as one of the world’s largest health IT providers.

IBA executive chairman and chief executive officer, Gary Cohen, said in a press release: “The US market accounts for more than half of the world’s total IT spending, and represents the single-biggest growth opportunity for iSoft as a truly global leader in the healthcare technology industry.”

Cohen added: “We have the leadership, the expertise and the right partnerships to succeed in the US where the healthcare industry is being heavily incentivised by the Obama administration to embrace electronic health records to deliver better quality outcomes.”

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